You'll start with the big picture and then dive into language syntax, programming techniques, and other details, using examples that illustrate both correct usage and common idioms. Get an overview of what's possible when you use PHP programs Learn language fundamentals, including data types, variables, operators, and flow control statements Explore functions, strings, arrays, and objects Apply common web application techniques, such as form processing, data validation, session tracking, and cookies Interact with relational databases like MySQL or NoSQL databases such as MongoDB Generate dynamic images, create PDF files, and parse XML files Learn secure scripts, error handling, performance tuning, and other advanced topics Get a quick reference to PHP core functions and standard extensions.
When it comes to creating websites, the PHP scripting language is truly a red-hot property. NET technology in popularity. Programmers love its flexibility and speed; designers love its accessibility and convenience. As the industry standard book on PHP, all of the essentials are covered in a clear and concise manner. Language syntax and programming techniques are coupled with numerous examples that illustrate both correct usage and common idioms.
With style tips and practical programming advice, this book will help you become not just a PHP programmer, but a good PHP programmer. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.
Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.
This book has specific and detailed sections on: Turning your web site into a profit center with AdSense Making sense of AdSense metrics Driving traffic to your site Optimizing sites for search engine placement Working with AdWords campaigns, auctions, and reports Managing campaigns dynamically using the AdWords APIs Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
Author : Jack D. When it comes to creating web sites, the PHP scripting language is truly a red-hot property. Not surprisingly, this surge in usage has resulted in a number of PHP books hitting the market.
Download Free PDF. Arsyila Ersya. A short summary of this paper. As the world moves further into the digital age, generating vast amounts of data and born digital content, there will be a greater need to access legacy materials created with outdated technology. How will we access this content? It is my passion to not only find out, but to develop tools to break down barriers of accessibility for future generations.
In truth, I could not have achieved my current level of success without a strong support group. First of all, my parents, who supported me with love and understanding. And secondly, my committee members, each of whom has provided patient advice and guidance throughout the research process. Thank you all for your unwavering support.
0コメント