Simulation games in marketing

It is vastly influenced by the Transport Tycoon Deluxe Chris Sawyer video game , or you can say, it copies most features of the game.

As indicated earlier, you will progress in this game by earning money by transporting passengers and goods via road, railways, waterways, and even airways. The game also supports LAN and online multiplayer mode, where players can play in groups. Image Courtesy: virtonomics. Virtonomics is a turn-based, MMO online simulation game that focuses on the process and working principles of business and presents it in a competitive environment.

Without established criteria for victory or loss and indefinite game time, players can define their individual goals, which they can achieve using smart tactics and strategies. The biggest positive point of the game is, it employs non-linear gameplay, meaning a player is not entitled to opt from a given number of choices throughout the game. While players are competing with each other for their market share, each one has to take bold managerial decisions in almost every step.

A single correct decision may land you in your world of dreams. The game, in many ways similar to Virtonomics, where you, as a player, create and operate a gigantic business empire. It incorporates every aspect of real-life business such as manufacturing, marketing, purchasing, importing, and retailing. All you have to do is play your cards right. It has always been an innovator among business teaching institutions, especially when it comes to learning. By creating real-world applications of classroom knowledge, they help students and participants learn their way to the top.

One such modern application is their management simulation games , which fortunately is free for all. These games are specially designed for students, which help them learn important business tactics, real-world practices, and industry standards. But most importantly, the games aim towards giving participants a little taste of management and how executive decisions affect the entire chain of business.

Create Alert Alert. Share This Paper. Background Citations. Methods Citations. Results Citations. Citation Type. Has PDF. Publication Type. More Filters. View 3 excerpts, cites background and methods. Highly Influenced. View 4 excerpts, cites background.

The effects of interdisciplinary instruction on simulation performance. View 1 excerpt, cites background. The Expert-level Marketing Simulation Game. Key Differences between the Simulation Games. Terms and Conditions. This loyalty bonus is awarded to products that are not repositioned during the round. The intention of this bonus is to provide a trade-off between moving to a more attractive position and holding position and building loyalty. Other changes were made to formatting and presentation of the Sim Game as well.

Sim Game Background Due to numerous requests, I developed a free marketing simulation game for lecturers and instructors. Flexible teams and simulation game lengths Sometimes marketing simulation games are quite restrictive, requiring certain numbers of teams and using set starting positions. Fun to play, easy to understand The game rules are fairly straightforward and quick to learn. Excel-based The simulation game has been built in Excel. In addition, teams manage the after sales and research and development decisions.

The marketing game simulation covers marketing topics including product life cycle management, product mix management, market segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, research and development, revenue and margin management and overall profitability. The essence of Cesim Marketing simulation is to mirror a rapidly changing market place that is driven by short product life cycles and innovation; where constant attention to core competences, timely product development, segmentation, positioning, and marketing communications are the keys to success.

In addition, participants will gain invaluable experience in teamwork and problem solving. Watch now. Service Small Service Business Management. Project Project Management.